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SWISS SPORTSWEAR BRAND ‘ON’
​EXPANDS RETAIL PRESENCE TO MIAMI’S DESIGN DISTRICT

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New in-store experience pays tribute to the Magic City’s celebrated architecture and outdoor coastal oasis of sand and sea
Miami, FL, Friday, Oct. 27, 2023 — Swiss sportswear brand ‘On’ has opened its newest store in Miami, marking the company’s continued retail expansion and fifth location in the U.S. Encompassing 3,229 square feet of retail space in the heart of Miami’s upscale designer precinct, the store will showcase On’s latest footwear and performance apparel innovations while inviting guests to experience subtle design hues reflecting Miami’s tropical outdoor elements and cultural artistic heritage.

"Miami connects performance and design like no other city in the world, and blending those two things is core to On's DNA," said Martin Hoffmann, Co-CEO and CFO at On. “Our new store will help us create more intimate touchpoints with our athletes and fans in this city, taking their experience with our footwear and apparel to new levels."

 Blending the elements of raw nature with advanced technology, the store’s design takes inspiration from its local surroundings. The earthy color scheme and sand-grain infused cement panels are designed to evoke the warmth and nature of Miami Beach.

The centerpiece of On Miami is its Magic Wall, an immersive, more than eight-foot tall structure that innovates the traditional retail experience by giving shoppers an immediate try-on of On’s latest footwear. Featuring hidden drawers with a full size-run of On’s latest footwear, the Magic Wall eliminates the time shoppers typically spend waiting to receive sizes and allows for more valuable interaction with On’s expert store advisors.

 On Miami also features the brand’s latest interpretation of its alpine boulder, a structure found in many On stores around the world. Each boulder is a 3D-scanned recreation of an actual boulder in the Swiss Alps – where On’s story began – with details tailored to each location’s culture. To design the boulder in its Miami store, On collaborated with sustainability-focused artist Lucas Muñoz Muñoz. The boulder inside On Miami features hand-hammered metal contours treated with the latest advancements in automobile chromaflair paint, inspired by the art deco and car culture Miami is known for. As viewers move around the boulder, they have the illusion of changing colors, giving the installation a dynamic and interactive experience.
 
In addition to On Miami being a dedicated space for community experiences and events, the store will host Run Clubs every Wednesday, inviting guest hosts to co-lead the group along the city’s most popular routes.

“Our new store in Miami underscores our continued investment in the Americas, which is On's biggest market and our biggest growth driver globally,” said Britt Olsen, GM of the Americas and Head of Global Commercial Strategy. “We’re grateful for the opportunity to grow a new community of On athletes and movers in Miami, and to connect more closely with those who are already fans of our brand. Portland, Austin, Chicago… you’re next!”
 
Since its founding in 2010, On has become one of the fastest growing sportswear brands in the world. In Q2 2023, On reported CHF 444.3 million in net sales (more than $500 million USD) – the highest in the company’s history – and a growth rate of more than 52 percent year-over-year globally. On Miami joins the brand’s growing roster of stores, marking its 27th store globally.
 
On Miami
125 NE 40th St, Miami, FL 33137
Mon - Sat 11:00 a.m. to 7:00 p.m.
Sunday 12:00 to 6:00 p.m.

Photos: 
(courtesy 'On').
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  • Home
    • HOW TO LOOK FABULOUS AND LOVE THE LIFE YOU LIVE
    • BEAUTIFUL PEOPLE
    • Articles by Megan Cooper >
      • Stitching Success
      • Tap into New Levels of Creativity...
      • Unlock Daily Radiance With These Simple Strategies
      • Comprehensive Strategies for Enhancing Your Life and Achieving Enduring Wellness
  • DESIGNER
    • Bishwarang
    • Designer Star Lashelle
    • Dr Unnikrishnan
    • Karen Gold Spring Summer 2025 Collection
    • JITKA KLETT COUTURE
    • Abhishek Dutta s fall winter collection
    • Karen Gold SS 25
    • Seek to Inspire Q and A with Inner Be Leaf
    • Creative director Asher Khan
    • LYBETHRAS
    • Florentina Leitner FW24
    • House of Byfield Art Hearts Fashion Week December 11 2024
    • Celebrating Diversity and Sustainability A Q A with TSX Design House
    • Dr. Zwacks Dr Love Collection
    • Womenswear Brand Inner Be Leaf Interview
    • A Sustainable Heritage MTTC Australia
    • GIANNINA AZAR
  • ABOUT US
    • MEDIA KIT 2025
    • Contact
  • Press Releases
    • AFRA RISING
    • MODAVISION® 2025
    • NEXT IN VOGUE WINS GOLD
    • VINCENZO MENNILLO >
      • VM SHIRT
    • Talented Designers
    • AFRICAN DESIGNERS AND TEXTILES
    • Miami Swim Week 2025 AHF
    • ASPARA FASHION WEEK APRIL 23 25 2025
    • Taipei Fashion Week DAMUR
    • BAKANA BOUTIQUE
    • Vip Fashion Week Estonia 2025
    • TAIPEI FASHION WEEK AW25 RECAP
    • 5th Ganap Global Achievers Awards 2025
    • Los Angeles Fashion Week Art Hearts 3 2025
    • Taipei Fashion Week AW25
    • Clubhouse Nights Miami 2025
    • VOGUE SINGAPORE INNOVATION PRIZE 2025
    • Los Angeles Fashion Week Art Hearts Fashion 3 2025
    • New York Fashion Week Powered By Art Hearts Fashion February 2025
    • House of iKons Post Press February 2025
    • Miss Multiverse 2024 Winner
    • New York Fashion Week Powered By Art Hearts Fashion February 2025
    • In the Spirit of 21st February by Bishworong
    • Painting on Fashion 2025
    • House of iKons Pre Press February 2025
    • Kaarvan Crafts reviving the Indus legacy
    • Bench Bello Unveils Spring Summer 25 Russia
    • Miss Multiverse 2024
    • International Fashion Week Dubai November 2024
    • BAKANA Boutique San Francisco
    • The Winter Wonders Gala
    • Manila International Fashion Week 2024
    • Miss Polo International 2024
    • Ceremonial opening of Serbia Fashion Week
    • Third evening of Serbia Fashion Week 2024
    • The fourth evening of Serbia Fashion Week
    • END OF SERBIA FASHION WEEK 2024
    • Taipei Fashion Week SS25 Bold Styles and Vibrant Art Unite
    • NEXT IN VOGUE SINGAPORE POST PRESS RELEASE 10 2024
    • TAIPEI fASHION WEEK SS25
    • BRICS FASHION SUMMIT MOSCOW 2024
    • Milano Fashion September 2024 Season 3
    • Margonetes
    • House of iKons Post Press 9 2024
    • House of iKons PrePress 9 2024
    • NEXT IN VOGUE OCTOBER 2024
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    • BRICS Fashion Summit Dates Announced
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    • ASEAN International Fashion Week SS24
    • Lily Ulrich Rising Fashon Model Star 2024
    • Pre Press ASEAN International Fashion Week
    • Nera Lesic overshadowed everyone on Red Carpet at 77th Cannes Film Festival
    • Manila International Fashion WEek 2024 Event Highlights
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    • Great Success of Serbian Fashion at Paris Fashion Week
    • Abhishek Dutta launches SS 24 Metamorphosis
    • Manila International Fashion Week 2024
    • HoI Fashion Week LONDON February 2024 POST PRESS
    • Bench Bello Collections Set to Dazzle at ICU Network New York Fashion Week 2024
    • Art Hearts Fashon February 2024
    • Bwear Manila is taking on the Big Apple for New York Fashion Week
    • HoI Fashion Week LONDON February 2024 PRE PRESS
    • AFDS Designers shine in Indonesia
    • BRICS Fashion Summit 2023
    • MELOR by MELINDA OMAR
    • Supermodel Ksenia Sarina The Europe of Today
    • Venezuela wins MRS. HERITAGE while Japan bags MISS HERITAGE INTERNATIONAL 2023
    • Introducing World Fashion Shorts, a special film event from BRICS + Fashion Summit in Moscow, Russia
    • AFDS bridging international fashion in Asia 2023
    • Designer Abhishek Dutta
    • International Success of Serbian Fashion
    • Deliciously Exotic Couture By Leo Almodal
    • Taipei Fashion Week SS24: A Fusion of Youth Culture, Music, and Fashion - Closing Show
    • Taipei Fashion Week SS24: A Fusion of Youth Culture, Music, and Fashion
    • From AI to Sustainability, Taipei Fashion Week SS24 Highlights
    • SWISS SPORTSWEAR BRAND ‘ON’ EXPANDS RETAIL PRESENCE TO MIAMI’S DESIGN DISTRICT
    • World Fashion Festival Awards Milano Fashion 9/23
    • ASPARA FASHION WEEK - October 12-14, 2023
    • Miss Eco Teen International 2023
    • Women for Progress: from all over the world to discover Salento
    • HoI Fashion Week LONDON September 2023 POST PRESS
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    • ASPARA FASHION WEEK 2025
    • Irina Naboko
    • ASPARA FASHON WEEK SEASON 15 2025
    • Salento protagonist of Milan Fashion Week
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    • DUBAI FASHION WEEK 2025
    • Edric Ong Jaipur Collection
    • Designing The Districts Miami Art Week Powered By Art Hearts Fashion and More
    • Omar Mansoor Dubai Fashion Show
    • Manita Vartan on Golden needle 2024
    • London Fashion Days Fourth Season
    • GOLDEN STAR KIDS INTERNATIONAL 2024
    • Princess of the Universe Night Gown Competition 2025
    • Princess of the Universe National Costume Competition 2025
    • Mitch Desunia SS/2025
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    • Omar Mansoor PFW SS 25 Meluhas
    • Omar Mansoor LFW Spring/Summer 25
    • ADORE ME By Victorias Secret Eugene DeVillamil
    • Miami Swim Week 2022 Tony Filson Kiss My Kite >
      • NATALIA FEDNER 2022
    • NEGRIS LEBRUM - NYFW - FEBRUARY 2024
    • Omar Mansoor Couture Show in Paris
    • Sarawak Eco Fashion Gala
    • Budapest Fashion Week 2023
    • Heritage Pageants 2023 are about to kick off in the vibrant land of Thailand
    • London Fashion Days Second Season: A Spectacular Showcase of Style and Creativity
    • JOHN GUARNES - FWBK 2023
    • B'Wear MNL Brooklyn Fashion 2023 Week
    • Serbia Fashion Week Day 3 September 2023
    • The Fourth Evening of the 22nd Edition of Serbia Fashion Week 9 2023
    • Diverse Creative Expressions Shine at the Third Evening of the 22nd Serbia Fashion Week
    • Fashion and film in perfect harmony at the Serbia Fashion Film Festival
    • 22nd Serbia Fashion Week's Opening Ceremony
    • Taipei Fashion Week SS24
    • Elizabeth Cordelia NYFW September 2023
    • Renaissance Lenie Boya SS 24
    • JITKA KLETT
    • ZEEK-NY Spring/Summer 24 Hotch Potch
    • Surabaya Fashion Parade, Indonesia
    • FashionDesignersofLatinAmericaSeptember10,2023
    • Omar Mansoor LFW Spring/Summer ’24 ‘’ Kaarvan”
    • VIVZ WORLD FASHION WEEK LONDON
    • Edric Ong Tree Bark Cloth Fashion Collection SS24
    • Mitch Desunia SS/2024
    • Abhishek Dutta launches his Fall winter collection Sierras
    • Edric Ong Eco Fashion
    • Edric Ong
    • Marjorie Renner - Modelhunt Int'l 2023
    • Manila International Fashion Week 2023 presented by Vans "off the Wall"
    • Couture Fashion Week - Andres Aquino 2 2023
  • Models
    • AYSE TOP
    • Mahesh Sriram rising star in Hollywood.
    • Nera Lesic
    • Miss Summer World
    • Mister tourism World Sri Lanka 2024
    • Sanduni Fernando Interview
    • Manita Vartan
    • ZAIN AZI
    • Isabelle Interview
    • Paula Eleta Barisic
    • ZUI ROSS - Model
    • Miss Progress India 2023 in Italy
    • "Green Queen" Luissa Burton
  • Photographers
    • TONY FILSON - HOUSE PHOTOGRAPHER
    • BMA MARC O GRAFIE
    • JACK DUNN Photographer
    • ELEANOR QUINN MEDIA DIRECTOR
    • Cecilia Rod - CCR Pictures FIFI Fashion 7 2023
    • Cecilia Rod CCR Pictures Indonesian FW Feb 2023
    • Style Fashion Week Bahmardi Feb 2018 Cecilia Rod Kenn Gray
    • Cecilia Rod - Cecilia Rod Style Casting 2018
    • A Trip to the Moon - Cecilia Rod CCR Pictures 2017
    • Cecilia Rod Carlos Benguigui
  • Magazines
    • WORLD FASHION MEDIA NEWS SPECIAL EDITION 2024 PRINT MAGAZINE
    • WORLD FASHION MEDIA NEWS SPRING 2024 PRINT MAGAZINE
    • WORLD FASHION MEDIA NEWS WINTER 2023
    • WORLD FASHION MEDIA NEWS - AUTUMN 2023 PRINT MAGAZINE
    • WORLD FASHION MEDIA NEWS SEPTEMBER 2023 SPECIAL ISSUE HOUSE OF iKons LFW
    • WORLD FASHION MEDIA NEWS - SPRING 2023 PRINT MAGAZINE