Designer: Hayden -
Petals to Pixiels - Spring Summer 2025 - Photography credit: Herbert Julian
Global fashion designers showcased in Singapore
ASEAN International Fashion Week SS24
Press Release
For Immediate Release
June 2024
For Immediate Release
June 2024
On June 7th-9th, The ASEAN International Fashion Week (AIFW) Spring Summer 2024 edition, held from June 7th to 9th and presented by Epson, was a vibrant celebration of fashion and innovation that brought together over 48 international designers from 15 countries. The event, hosted at the esteemed ArtScience Museum in Singapore, showcased a diverse array of fashion categories, including Ready-To-Wear, Couture, Menswear, Streetwear, Modestwear, and Ethnicwear. Guests were treated to an immersive experience at the AIFW Pop-Up Showroom, which highlighted the creative prowess of global designers.
The guest list was a testament to the event's prominence, featuring Ambassadors from Vietnam, Australia, Thailand, Venezuela, Brazil, Malaysia, Argentina, Laos, the European Union, the Czech Republic, Italy, Hungary, Costa Rica, and Cambodia. High-profile entrepreneurs, celebrities, socialites, and many deputy Chiefs of Missions were also in attendance. With 850 guests, the event significantly impacted Singapore's fashion and tourism industries, showcasing the region's talent and fostering international connections. The main sponsors for this grand event included Epson Singapore, Viva Cosmetics Hair and Makeup from Indonesia, Laurastar Singapore, Pacific Agriscience, Locus Habitat and many more. AIFW Runway itself displayed an incredible artwork by internationally renowned award winning Australian artist, Tracie Eaton utilizing Epson’s digital printing technology. AIFW runway show was hosted by Emcee, international singer, songwriter and artist Matilde Girasole. The runway choreography was directed by international choreographer from Vietnam, Aki Quang. International Media Partners for this prestigious fashion week in Singapore included FNL Network US, World Fashion Media New US, Fashion Luxury Info Italy, Red The Luxury Life US, Ganap Magazine Philippines and Navigator Magazine Vietnam.
“My vision for AIFW 2024 is to foster unity within the ASEAN fashion community and beyond. This platform aims to strengthen ASEAN relationships while raising global awareness for ASEAN fashion designers, models, and creatives. Additionally, it will showcase unique, non-mainstream fashion designers from around the world, introducing their distinct styles and designs to the ASEAN market. The entire production of AIFW 2024 was an incredible achievement, brought to life by my dedicated team in just three months—a task that typically requires a full year of planning and execution. I extend my heartfelt gratitude to my team for their extraordinary effort. As the inaugural showcase of ASEAN International Fashion Week, we encountered some initial challenges. I want to thank all the designers, models, sponsors, and partners for their patience and support. We eagerly anticipate the next installment, AIFW 2025, where we promise an even more seamless and spectacular production” says Hayden Ng, Premier Founder and President of ASEAN International Fashion Week and ASEAN Fashion Designers Showcase.
ASEAN International Fashion Week kicked off on Friday, June 7th, showcasing the Epson Runway Showcase, where fashion designers from all ASEAN countries presented innovative collections centered around "Sustainability in Asia." These designs were created using Epson’s digital textile printing technology, highlighting the intersection of fashion and technological advancement.
Saturday, June 8th, featured a Fashion Panel Discussion on Sustainability, a free-to-attend event offered hosted by ASEAN International Fashion Week and ASEAN Fashion Designers Showcase International PR & Media Director, Neva Weber from Australia, discussing valuable insights with panelists, Hayden Ng, President of ASEAN International Fashion Week and ASEAN Fashion Designers Showcase, Rocco Leo Gaglioti, CEO of FNL Network US, Aidarkhan Kaliyev Founder of Aspara Fashion Week Kazakhstan, Desmond Gay Regional Commercial Manager for Epson APAC, Eduardo Perez Gonzales Ocantos Fashion Designer for Ocantos Argentina, Juan Gerscovich CEO of Industry of All Nations LA and Marianna Micelli Founder of Mad Mood Milano Italy. Talks were held on the impact and importance of sustainability in the fashion, technology industries and a deep discussion was held for the future vision of the fashion industry. The afternoon continued with the colors and vibrancy of the Ethnic Runway Showcase, showcasing exotic ethnic and indigenous fashion from the ASEAN region, and the International Runway Showcase 1, which featured glamorous evening wear collections from international fashion designers was held in the night showcase.
On Sunday, June 9th, the fashion week begun with a Fashion Panel Discussion on Ethnic Fabric hosted by AIFW & AFDS International PR & Media Director, Neva Weber discussing with panelists, Lenny Augustin President of Indonesia Fashion Chamber Indonesia, Lisa Fitria Vice President of Indonesia Fashion Chamber Indonesia, Bandid Lasavong AFDS Head for Lao PDR Laos and Dave Ocampo AFDS Head for Philippines, emphasizing the preservation and importance of ethnic fabrics from ASEAN countries.
Fashion showcased on the runway for the day show included the contemporary interpretations of modern modestwear, highlighted in the Modestwear Runway Showcase. This was followed by the Emerging Fashion Designers Competition, where creative students did showcase their designs on the runway, culminating in an award ceremony. The event concluded with the winners of the Emerging Fashion Designers Competition showcasing their designs in the International Runway Showcase 2 , which featured edgy streetwear and marked the closing of ASEAN International Fashion Week Spring Summer 2024.
ASEAN International Fashion Week produced by the ASEAN Fashion Designers Showcase, a non-profit platform, aims to foster growth and exposure for fashion designers within the ASEAN fashion landscape. ASEAN Fashion Designers Showcase was developed to raise awareness and appreciation for the unique style and diversity in the Asean region while promoting greater cross-cultural and creative collaboration. Growing mainstream regional awareness for fashion designers and models while nurturing up-and-coming, local fashion designers and models.
The guest list was a testament to the event's prominence, featuring Ambassadors from Vietnam, Australia, Thailand, Venezuela, Brazil, Malaysia, Argentina, Laos, the European Union, the Czech Republic, Italy, Hungary, Costa Rica, and Cambodia. High-profile entrepreneurs, celebrities, socialites, and many deputy Chiefs of Missions were also in attendance. With 850 guests, the event significantly impacted Singapore's fashion and tourism industries, showcasing the region's talent and fostering international connections. The main sponsors for this grand event included Epson Singapore, Viva Cosmetics Hair and Makeup from Indonesia, Laurastar Singapore, Pacific Agriscience, Locus Habitat and many more. AIFW Runway itself displayed an incredible artwork by internationally renowned award winning Australian artist, Tracie Eaton utilizing Epson’s digital printing technology. AIFW runway show was hosted by Emcee, international singer, songwriter and artist Matilde Girasole. The runway choreography was directed by international choreographer from Vietnam, Aki Quang. International Media Partners for this prestigious fashion week in Singapore included FNL Network US, World Fashion Media New US, Fashion Luxury Info Italy, Red The Luxury Life US, Ganap Magazine Philippines and Navigator Magazine Vietnam.
“My vision for AIFW 2024 is to foster unity within the ASEAN fashion community and beyond. This platform aims to strengthen ASEAN relationships while raising global awareness for ASEAN fashion designers, models, and creatives. Additionally, it will showcase unique, non-mainstream fashion designers from around the world, introducing their distinct styles and designs to the ASEAN market. The entire production of AIFW 2024 was an incredible achievement, brought to life by my dedicated team in just three months—a task that typically requires a full year of planning and execution. I extend my heartfelt gratitude to my team for their extraordinary effort. As the inaugural showcase of ASEAN International Fashion Week, we encountered some initial challenges. I want to thank all the designers, models, sponsors, and partners for their patience and support. We eagerly anticipate the next installment, AIFW 2025, where we promise an even more seamless and spectacular production” says Hayden Ng, Premier Founder and President of ASEAN International Fashion Week and ASEAN Fashion Designers Showcase.
ASEAN International Fashion Week kicked off on Friday, June 7th, showcasing the Epson Runway Showcase, where fashion designers from all ASEAN countries presented innovative collections centered around "Sustainability in Asia." These designs were created using Epson’s digital textile printing technology, highlighting the intersection of fashion and technological advancement.
Saturday, June 8th, featured a Fashion Panel Discussion on Sustainability, a free-to-attend event offered hosted by ASEAN International Fashion Week and ASEAN Fashion Designers Showcase International PR & Media Director, Neva Weber from Australia, discussing valuable insights with panelists, Hayden Ng, President of ASEAN International Fashion Week and ASEAN Fashion Designers Showcase, Rocco Leo Gaglioti, CEO of FNL Network US, Aidarkhan Kaliyev Founder of Aspara Fashion Week Kazakhstan, Desmond Gay Regional Commercial Manager for Epson APAC, Eduardo Perez Gonzales Ocantos Fashion Designer for Ocantos Argentina, Juan Gerscovich CEO of Industry of All Nations LA and Marianna Micelli Founder of Mad Mood Milano Italy. Talks were held on the impact and importance of sustainability in the fashion, technology industries and a deep discussion was held for the future vision of the fashion industry. The afternoon continued with the colors and vibrancy of the Ethnic Runway Showcase, showcasing exotic ethnic and indigenous fashion from the ASEAN region, and the International Runway Showcase 1, which featured glamorous evening wear collections from international fashion designers was held in the night showcase.
On Sunday, June 9th, the fashion week begun with a Fashion Panel Discussion on Ethnic Fabric hosted by AIFW & AFDS International PR & Media Director, Neva Weber discussing with panelists, Lenny Augustin President of Indonesia Fashion Chamber Indonesia, Lisa Fitria Vice President of Indonesia Fashion Chamber Indonesia, Bandid Lasavong AFDS Head for Lao PDR Laos and Dave Ocampo AFDS Head for Philippines, emphasizing the preservation and importance of ethnic fabrics from ASEAN countries.
Fashion showcased on the runway for the day show included the contemporary interpretations of modern modestwear, highlighted in the Modestwear Runway Showcase. This was followed by the Emerging Fashion Designers Competition, where creative students did showcase their designs on the runway, culminating in an award ceremony. The event concluded with the winners of the Emerging Fashion Designers Competition showcasing their designs in the International Runway Showcase 2 , which featured edgy streetwear and marked the closing of ASEAN International Fashion Week Spring Summer 2024.
ASEAN International Fashion Week produced by the ASEAN Fashion Designers Showcase, a non-profit platform, aims to foster growth and exposure for fashion designers within the ASEAN fashion landscape. ASEAN Fashion Designers Showcase was developed to raise awareness and appreciation for the unique style and diversity in the Asean region while promoting greater cross-cultural and creative collaboration. Growing mainstream regional awareness for fashion designers and models while nurturing up-and-coming, local fashion designers and models.
PANEL DISCUSSIONS
Andy Chua Photography
Andy Chua Photography
Behind the scenes
AIFW DAY 3 – INTERNATIONAL SHOWCASE
AIFW DAY 3 - MODEST RUNWAY -
Photos from:
Photography credit: Herbert Julian
Photography credit: Herbert Julian
AIFW DAY 1 – AFDS x EPSON
Designer: Terry Yeo
Designer: Hayden
Designer: LISA FITRIA
Designer: EVEN ONG
Designer: BANDID LASAVONG
Designer: DAVE OCAMPO
