International Digital Fashion Week Interview
When Music and Fashion Come Together:
Dr. Zwack’s Dr. Love Collection
Dr. Zwack’s Dr. Love Collection
Dr. Zwack presented an electrifying video on International Digital Fashion Week debuting the Dr. Love collection with a twist. This season, Dr. Zwack collaborated with VOLK band to create a fashion-infused music video. The result is an excitingly energetic performance of the best fashion and music have to offer.
We sat down with Megan Zwack, the designer and founder of Dr. Zwack, to learn more about her brand and inspirations this season. Read on to learn more about Dr. Zwack’s story and journey this season.
We sat down with Megan Zwack, the designer and founder of Dr. Zwack, to learn more about her brand and inspirations this season. Read on to learn more about Dr. Zwack’s story and journey this season.
Q: What is the story behind your brand?
A: Founded in 2015, my brand Dr. Zwack is inspired by shamanic practices and loosely refers to the healing nature of my work. Infused with mystical insignia, animal totems, crystals, and nature prints, each look is designed to emit healing frequencies of beauty and mysticism. Dr. Zwack brings a futuristic twist to retro designs while utilizing the vibration of color and spirit-infused symbols, in tandem with couture sewing methods to shamanize and anchor the ethereal into rock-music studded, high-fashion attire to inspire and diffuse alchemical curative beauty.
Q: What is the inspiration behind your collection this season?
A: Each Dr. Zwack collection is ignited by and infused with music. The latest Dr. Love collection is playfully named after the KISS song "Calling Dr. Love," and also suggests the incorporation of divine masculine energy, naturally connecting to the powerful performance by VOLK band featured in the collection video. It was very important for me with this collection to introduce menswear looks, and to create a diverse and all-inclusive model line-up. The Dr. Love line is made from an array of silks, incorporating animal and nature prints, metal, and leather, with a thread from the floral realm connecting each design in the collection. The collection is made to be electrifying, explosive, and to exhibit a broad range of detail and techniques to add intrigue and dimension.
Q: Your video features a performance by VOLK. What inspired this collaboration? What was it like to work with them?
A: It was my friend and video director Patrick Pierson who originally approached us with the idea to create a combined fashion and music video. Patrick and I had worked together before, and he has done a number of amazing music videos with Nashville-based VOLK band. When Patrick introduced me to their music, I instantly became a huge fan and had already used the instrumental portion of one of their songs in last year's Buffalo collection video. His idea for this season's video was to film the band with the models and new collection to make the production as big and extravagant as possible. The release of VOLK's new single "Pop Song" was set to coincide perfectly with their tour ending in Minneapolis for filming, as well as their eventual new music release and album promotion. Not only are Eleot Reich and Chris Lowe of VOLK band insanely talented, but they are incredibly charismatic and some of the kindest people I have ever met. Working with them was an effortless and natural fit, which really shows in the final video. Energetically and aesthetically, our artistic mediums were a perfect fit, and it was very exciting to see it come together.
Q: What is the signature style of your brand?
A: Dr. Zwack melds rock n' roll chic-couture with futuristic country western vibes and bold color combinations. The reverse leather applique animal totems and symbols emblematic is a niche technique and very unique to my work. While each look is one of a kind, it tells a story while impacting the viewer in the subtle realms.
Q: Where can our readers see more of your work?
A: You can visit my website https://www.drzwack.com/ or follow my Instagram page at @dr_zwack.
You can also watch my video on IDFW through this URL:
https://watch.fnlnetwork.com/video/dr-zwack/.
Photo Credits:
Photography: Amber Griffin
Clothes Designed by: Dr. Zwack
A: Founded in 2015, my brand Dr. Zwack is inspired by shamanic practices and loosely refers to the healing nature of my work. Infused with mystical insignia, animal totems, crystals, and nature prints, each look is designed to emit healing frequencies of beauty and mysticism. Dr. Zwack brings a futuristic twist to retro designs while utilizing the vibration of color and spirit-infused symbols, in tandem with couture sewing methods to shamanize and anchor the ethereal into rock-music studded, high-fashion attire to inspire and diffuse alchemical curative beauty.
Q: What is the inspiration behind your collection this season?
A: Each Dr. Zwack collection is ignited by and infused with music. The latest Dr. Love collection is playfully named after the KISS song "Calling Dr. Love," and also suggests the incorporation of divine masculine energy, naturally connecting to the powerful performance by VOLK band featured in the collection video. It was very important for me with this collection to introduce menswear looks, and to create a diverse and all-inclusive model line-up. The Dr. Love line is made from an array of silks, incorporating animal and nature prints, metal, and leather, with a thread from the floral realm connecting each design in the collection. The collection is made to be electrifying, explosive, and to exhibit a broad range of detail and techniques to add intrigue and dimension.
Q: Your video features a performance by VOLK. What inspired this collaboration? What was it like to work with them?
A: It was my friend and video director Patrick Pierson who originally approached us with the idea to create a combined fashion and music video. Patrick and I had worked together before, and he has done a number of amazing music videos with Nashville-based VOLK band. When Patrick introduced me to their music, I instantly became a huge fan and had already used the instrumental portion of one of their songs in last year's Buffalo collection video. His idea for this season's video was to film the band with the models and new collection to make the production as big and extravagant as possible. The release of VOLK's new single "Pop Song" was set to coincide perfectly with their tour ending in Minneapolis for filming, as well as their eventual new music release and album promotion. Not only are Eleot Reich and Chris Lowe of VOLK band insanely talented, but they are incredibly charismatic and some of the kindest people I have ever met. Working with them was an effortless and natural fit, which really shows in the final video. Energetically and aesthetically, our artistic mediums were a perfect fit, and it was very exciting to see it come together.
Q: What is the signature style of your brand?
A: Dr. Zwack melds rock n' roll chic-couture with futuristic country western vibes and bold color combinations. The reverse leather applique animal totems and symbols emblematic is a niche technique and very unique to my work. While each look is one of a kind, it tells a story while impacting the viewer in the subtle realms.
Q: Where can our readers see more of your work?
A: You can visit my website https://www.drzwack.com/ or follow my Instagram page at @dr_zwack.
You can also watch my video on IDFW through this URL:
https://watch.fnlnetwork.com/video/dr-zwack/.
Photo Credits:
Photography: Amber Griffin
Clothes Designed by: Dr. Zwack
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