Spotlight on Talented Designers
Curated by Mona Shroff
Curated by Mona Shroff
Jafer Jafery :
My love for jewellery design naturally evolved into a career in fashion. What began as a passion—styling my mother and sisters—soon turned into a full-fledged journey into the world of design. Though financial constraints initially limited my ability to create jewellery pieces, I channelled that creative energy into fashion designing.
Through word of mouth and a growing loyal clientele, I saw success early on and transitioned from working out of a small space at home to opening a successful store in Mumbai. My signature style blends intricate embroidery, shimmering crystals, and effortlessly comfortable silhouettes—this unique fusion has become the USP of my brand.
Along the way, I’ve been honored with multiple awards that recognize both creativity and craftsmanship. None of this would be possible without the incredible artisans who bring my vision to life. With their talent and support, I continue to scale new heights in the world of fashion—one step at a time.
Albina Sali-Ahmad (A.S.A.) :
My love for jewellery design naturally evolved into a career in fashion. What began as a passion—styling my mother and sisters—soon turned into a full-fledged journey into the world of design. Though financial constraints initially limited my ability to create jewellery pieces, I channelled that creative energy into fashion designing.
Through word of mouth and a growing loyal clientele, I saw success early on and transitioned from working out of a small space at home to opening a successful store in Mumbai. My signature style blends intricate embroidery, shimmering crystals, and effortlessly comfortable silhouettes—this unique fusion has become the USP of my brand.
Along the way, I’ve been honored with multiple awards that recognize both creativity and craftsmanship. None of this would be possible without the incredible artisans who bring my vision to life. With their talent and support, I continue to scale new heights in the world of fashion—one step at a time.
Albina Sali-Ahmad (A.S.A.) :
Formerly known under the brand name Albina Ahmadi, is a fashion designer from Uzbekistan celebrated for her distinctive fusion of vintage textiles, cultural heritage, and contemporary silhouettes. Her work is deeply rooted in a reverence for ethnic craftsmanship, especially from her native Uzbekistan, where she sources and revives handwoven, handmade, and repurposed fabrics.
For Albina, each creation is more than just fashion—it is a wearable story. Her designs reflect a personal mission to preserve traditional techniques while reimagining them for the modern world. She crafts everyday ethnic garments that bring beauty, history, and meaning into daily life, transcending fleeting trends.
Using natural, vintage, and artisanal materials, Albina embraces the beauty of imperfection as part of each garment's narrative. From vintage silk scarves from the 1960s and crepe de chine to hand-loomed ikat and hand-dyed velvet, every fabric is intentionally chosen to champion sustainability and conscious design.
For Albina, each creation is more than just fashion—it is a wearable story. Her designs reflect a personal mission to preserve traditional techniques while reimagining them for the modern world. She crafts everyday ethnic garments that bring beauty, history, and meaning into daily life, transcending fleeting trends.
Using natural, vintage, and artisanal materials, Albina embraces the beauty of imperfection as part of each garment's narrative. From vintage silk scarves from the 1960s and crepe de chine to hand-loomed ikat and hand-dyed velvet, every fabric is intentionally chosen to champion sustainability and conscious design.
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