RUNWAY ON THE HIGHWAY SEASON 6

RUNWAY ON THE HIGHWAY – SEASON 6

February 5th–8th, 2026
Koka Roundabout, Asaba, Delta State, Nigeria
Organizer: JECONI COUTURE AND PRODUCTION

1. INTRODUCTION

RUNWAY ON THE HIGHWAY is a revolutionary fashion and cultural event that transforms the iconic streets of Asaba into a world-class runway. Now in its sixth season, the show continues to expand visibility for emerging and established fashion brands while promoting tourism, commerce, and community empowerment.

This proposal seeks partnership and media support to amplify the influence of this landmark edition, ensure wider audience engagement, and elevate the event to international prominence.

2. EVENT OVERVIEW

RUNWAY ON THE HIGHWAY SEASON 6 merges fashion, music, art, and community impact into a three-day spectacle. Designers, models, celebrities, stylists, media houses, and fashion enthusiasts gather to celebrate African creativity in an unconventional outdoor setting.

The 2026 edition promises advanced production, special guest appearances, creative runway installations, and broader global streaming capabilities.

3. EVENT OBJECTIVES

Showcase local and international designers

Promote tourism and economic activity in Delta State

Expand visibility for fashion creatives and emerging models

Foster creative collaborations

Strengthen community support through special outreach engagements

Create a platform for brands to connect with thousands of participants onsite and millions online

4. MEDIA PARTNERSHIP REQUEST

We seek mutually beneficial partnerships with media organizations to provide coverage before, during, and after the event.

Areas of Partnership

Pre-event promotions and publicity

Live coverage / streaming partnership

Interviews with key personalities

Post-event documentary / highlight features

Digital promotions (website, blogs, podcasts)

Radio/TV appearances and news reporting

5. WHY PARTNER WITH RUNWAY ON THE HIGHWAY?

Massive Reach: On-ground attendance + wide online audience

Brand Visibility: Strategic brand insertions, sponsor credits, custom promotional packages

Social Impact: Supports creative development and community outreach

Cultural Value: Showcasing Africa’s growing global influence in fashion & art

Unique Content: One-of-a-kind open-street fashion experience

6. TARGET AUDIENCE

Fashion lovers & buyers

Media & entertainment stakeholders

Local & international designers

Young creatives and influencers

Corporate organizations & investors

Tourists & cultural enthusiasts

7. EVENT ACTIVITIES

Street runway showcase

Designers' exhibitions

Creative workshops & panels

Musical performances

Networking sessions

Free medical outreach in collaboration with kings and queens helping hands foundation.

8. DELIVERABLES FOR MEDIA PARTNERS

Brand visibility across all digital platforms

Logos on event backdrops / stage branding

Priority interviews with designers & guests

Reserved media booth

Media passes & access to backstage areas

Inclusion in press releases, newsletters, and post-event reports

9. PARTNERSHIP CATEGORIES

A. Official Media Partner

Full brand visibility

Feature in all marketing materials

Exclusive interview access

B. Supporting Media Partner

Shared media exposure

Highlight features

Access to event coverage

(Additional tier customization available on request)

10. DIGITAL & TRADITIONAL PROMOTION PLAN

Social media campaigns (pre/during/post event)

Radio jingles

TV guest appearances

Print media promotions

Influencer marketing

Street activations

11. EXPECTED IMPACT METRICS

5,000+ physical attendees

2M+ virtual reach

50+ media platforms

30+ participating designers

International recognition & post-event content reach

12. ABOUT THE ORGANIZER

JECONI COUTURE AND PRODUCTION is a creative fashion brand dedicated to presenting African fashion through innovative platforms that maximize visibility,

ADDRESS:No 1 falcon club road Asaba delta state Nigeria.
Phone number - +2348038846844
Email address :[email protected]