NEXT IN VOGUE WINS GOLD FOR BEST EVENT AT
NATIVE ADVERTISING AWARDS 2025
NATIVE ADVERTISING AWARDS 2025
SINGAPORE, MAY 2025: Vogue Singapore is proud to announce that it has won Gold for Best
Event (In-Person & Virtual) at the Global Edition of Native Advertising Awards 2025,
recognising the 2024 edition of NEXT IN VOGUE as a global benchmark in experiential
storytelling and branded content.
Organised by the Native Advertising Institute, the annual awards are the world’s largest
international programme dedicated to native advertising. They spotlight the most impactful and
innovative organisations, strategies, channels, and content formats across the global media and
marketing landscape.
Held in October 2024, NEXT IN VOGUE was conceptualised as a multi-format event
spotlighting fashion, innovation, and regional creativity. As Singapore’s only fashion conference
of its kind, the two-day experience featured curated panels, exhibitions, and immersive
activations, with participation from global speakers, brands, and institutions.
Centred on the theme ‘AI and I’, the event spanned five key components:
Event (In-Person & Virtual) at the Global Edition of Native Advertising Awards 2025,
recognising the 2024 edition of NEXT IN VOGUE as a global benchmark in experiential
storytelling and branded content.
Organised by the Native Advertising Institute, the annual awards are the world’s largest
international programme dedicated to native advertising. They spotlight the most impactful and
innovative organisations, strategies, channels, and content formats across the global media and
marketing landscape.
Held in October 2024, NEXT IN VOGUE was conceptualised as a multi-format event
spotlighting fashion, innovation, and regional creativity. As Singapore’s only fashion conference
of its kind, the two-day experience featured curated panels, exhibitions, and immersive
activations, with participation from global speakers, brands, and institutions.
Centred on the theme ‘AI and I’, the event spanned five key components:
- ● Vogue Conversations: 13 thought-provoking panel sessions led by 41 global voices
across tech, fashion, and culture, including Oscar-nominated actress Stephanie Hsu
● Vogue Closet: An exhibition showcasing red carpet couture by renowned Asian
designers Chet Lo, Gaurav Gupta, and Cong Tri
● Vogue Innovation Lounge: Immersive installations highlighting fashion-tech and
sustainability innovation, including an Apple Vision Pro experience showcasing Vogue
Singapore’s most iconic covers as well as a carbon-capturing dress created by
COzTERRA and local designer Bryan Yeo
● Vogue Glam Room: Masterclasses focusing on innovation in beauty by leading industry
brands such as SK-II
● Vogue Networking Lounge: A dynamic space for brand showcases, fostering
connections and collaborations among attendees
Through this format, Vogue Singapore demonstrated a new model of 360-degree brand
engagement—one that blends editorial vision with experiential access.
engagement—one that blends editorial vision with experiential access.
The campaign’s standout achievements include:
- ● 1,200 tickets sold
● S$58 million in media value
● 49,000+ pageviews on https://vogue.sg/
● 97% overall satisfaction rate from attendees from Singapore, Malaysia, Vietnam,
Indonesia, the Philippines and more
“With NEXT IN VOGUE, our aim was to create a future-facing platform that actively shaped
change,” said Natasha Damodaran, Publisher of Vogue Singapore. “This recognition affirms our
belief in fashion as a powerful cultural connector—and in Singapore as a creative hub for the
region.”
change,” said Natasha Damodaran, Publisher of Vogue Singapore. “This recognition affirms our
belief in fashion as a powerful cultural connector—and in Singapore as a creative hub for the
region.”
NEXT IN VOGUE will return this October, continuing its mission to inspire, connect, and lead the
conversation on what’s next in fashion and beyond.
conversation on what’s next in fashion and beyond.
Visit the microsite here. https://vogue.sg/nextinvogue/
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